- Redesigned McKay’s site to be more responsive and easier to shop
- Reorganized the navigation and categories to allow customers to see available products in 1-click
- Added a Geo IP locator to promote sales for customer-specific growing zones
- Invented a new filtering system to easily shop by growing zone, bloom time, etc.
- Implemented a zip code powered feature to show customers specific plant and shipping options available in their area
- Created a streamlined checkout process and simplified shipping options
The Goal: Cultivating E-Commerce
When McKay approached Swarming, their website had a corporate focus and lacked categorization along with the ability to sell and ship plants based on growing zones and specific location. In order to improve their online shopping experience, McKay wanted to provide customers with a more personalized, easy-to-shop e-commerce site and allow for local delivery.
The Solution: Growing a Better Experience
Separating corporate information from sales, Swarming redesigned mckaynursery.com to focus on e-commerce. Creating a personalized shopping experience, our developers implemented a Geo IP locator for zone-specific planting options. Enabling the ability to determine the location of the customer allowed McKay Nursery to provide a local delivery zone option for large items (like trees). Likewise, Swarming invented a new filtering system, making it possible for customers to easily shop and search McKay’s vast inventory by growing zone, bloom time, growth size, color, bee-friendly, and other key features.
Our team also provided space on the site for seasonal promotions, giving McKay the ability to easily update sales and specials. To create a fluid shopping experience from any device, a slide-out cart feature was implemented. This allows customers to view their cart, as well as shipping options, and check out without having to leave the page they are on.
Gardeners of all skill levels, from across the United States, can now shop McKay’s e-commerce site with ease. Thanks to the Geo IP locator, customers can find available plants for their specific growing zones, as well as seasonal promotions tailored to their zip codes. The site’s improved navigation makes finding the right information and products effortless on any device. Enhancing the shipping quotes, based on plant and customer location, also add to the site’s overall efficiency.