- Integrated the Magento platform to create a new and interactive digital catalog
- Created an access point for suppliers to login in order to add and maintain their own products
- Customized a workflow process to allow for administrative approvals before materials are published
- Implemented customized reporting and dashboards for admins and suppliers
- Designed a custom mobile experience and simplified site navigation
- Integrated existing sources of online materials to connect to product information
The Goal: Bringing Print to Life Online
In need of new online catalog within a three month timeframe, Henry Schein contracted Swarming Technology to reinvent the company’s digital interface. Looking to bring their printed publication to life, they also wanted to improve their site’s user experience, while making it easy-to-find relevant information on industry news and products.
The Solution: Designing an Interactive Experience
Using Magento, Swarming’s experts divided Henry Schein’s Digital Equipment and Technology Catalog into searchable categories and subcategories. Adding a new dimension to print, we designed a responsive interface to enhance Henry Schein’s physical product catalog, allowing for content such as articles, apps, promotions and downloads. As a result, users can easily access current interactive information simply by scanning printed catalog pages.
Creating an innovative portal, our developers also made it possible for individual suppliers to receive custom data reporting. This portal also gives suppliers the ability to add, update and enhance their own products within the digital catalog. As a way to maintain the site’s overall quality, our experts implemented a custom approval process, which requires Henry Schein to sign off on all updates before they go live.
Henry Schein’s new digital interface lets users interact with their catalog in ways they never could before. From the front office to the treatment room and beyond, henryscheinequipmentcatalog.com now provides an array of helpful, interactive content. Improved categorization and a customized mobile experience make it easy to schedule product demonstrations, request quotes and contact a representative — even from a mobile device. Highlighting promotions, events and articles by category, users can effortlessly explore the site, finding information and products relevant to their needs.