Custom Fabricating & Supplies

A manufacturing company that specializes in die cutting, custom molding, and masking solutions.

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Custom Fabricating & Supplies

The Results

+50%Increased Leads

+100%Sales

Custom Fabricating & Supplies Experience

"I interviewed many local Magento Development companies in early 2018. While they all professed to be experts in the Magento 2 platform, Swarming was the only one of those I spoke with that had certified developers on staff. Additionally, they had proven experience with creating custom product configurators which was key to the success of our site."

Christy S, Custom Fabricating & Supplies

The Challenge

Custom Fabricating & Supplies is a manufacturing company headquartered in Franklin, Wisconsin that specializes in die cutting, custom molding, and masking solutions. They serve a wide range of industries from aerospace to agriculture that rely on CFS’ expertise in precision machining and masking. CFS needed to upgrade their ecommerce offering from their outdated, proprietary platform to a modern ecommerce solution giving their customers a seamless ecommerce shopping experience with a custom portal providing business essential tools. As Custom Fabricating & Supplies stored most of their product data within their Sage 100 ERP system, it was critical that the new site integrated with their Sage system to maintain consistency in price and product availability.

The Solution

After evaluating a variety of ecommerce platforms, Custom Fabricating & Supplies concluded that the Magento 2 platform was the best fit for their business. The platform offered an enterprise-level B2B solution that enabled CFS to offer their customers a sleek, online shopping platform, a B2B portal experience and flexibility to create a truly customized web experience.

The most important feature of the upgraded ecommerce experience was the “Instant Estimator” tool that customers needed to quickly order/estimate custom products. As their business expanded, CFS’ team of sales engineers became inundated with custom requests that made it challenging for them to quickly turn around custom product quotes. After developing the custom configurator quoting tool from scratch, the Magento experts at Swarming Technology worked with a Sage partner to ensure the correct product information was feeding into the ecommerce platform. The complex “Instant Estimator” tool takes dozens of variables into account to create quotes which are as accurate as if they were created through the internal estimating process. The custom tool has not only increased turnaround times for most standard requests, but it’s given CFS’ internal engineering team more time to focus on larger, more complex quotes.

In addition to the “Instant Estimator,” it was essential for CFS and their customers to quickly determine the correct type and size of masking for their application. Swarming created an easy to follow questionnaire which led the user to select the proper standard part. The team at Swarming also implemented a custom lookup tool allowing the user to enter a non-CFS manufacturer part number or SKU and find the CFS equivalent product that will meet their business needs.

Custom Fabricating & Supplies Experiance

"The development timeframe was extremely tight - there were extensive hurdles with integrating an ERP system which did not “play well with others”. Swarming worked diligently to overcome the significant challenges and provided CFS with an industry-leading ecommerce site."

Christy S, Custom Fabricating & Supplies

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