Buzzi for IBM WCA

Leveraging the Buzzi platform and Magento extension, merchants can easily publish marketing data to Watson Campaign Automation.


Magento and Watson Campaign Automation Integration


Buzzi securely connects a merchant’s Magento platform to their IBM Watson Campaign Automation email marketing account via UBX (IBM’s Universal Behavioral Exchange), helping online retailers increase their conversion rate.

With Buzzi, you can automatically gather and transmit customer abandon cart as well as the purchased item data. Custom data fields (UBX Specified) are then transmitted from Magento to IBM Watson Campaign Automation or a configurable schedule based on the customer system requirement.

This integration enables automated and personalized emails, triggered by purchase or abandoned cart events within Magento, which help you welcome, convert, thank, retain, upsell, recommend, reward, and win back valuable customers. Our technology enables non-monolithic integration that has little to no strain on the commerce environment and enables real-time or batch integration with IBM UBX.


  • Magento 1 and 2 Extensions

    Fully documented Magento extensions make it easy to install and configure.

  • Monthly SaaS License

    We're continually updating Buzzi with new features and enhancements. Upgrades to the extensions and software are included in the monthly Buzzi license fee.

  • Secure & Fault Tolerant Design

    The Buzzi system is designed with high-availability, performance and security in mind.

  • Data Management Dashboard

    The Buzzi dashboard makes it easy to monitor system connectivity and data flow without having to get a developer involved.

By using our IBM Watson Campaign Automation integration, you'll be able to leverage your e-commerce data in your marketing campaigns to convert and retain your valuable customers.

All events are transmitted to IBM UBX on a configurable schedule based on your system's requirements.

Plus, we've optimized the integration to have little to no strain on your e-commerce environment's performance.

Supported Event Types

  • Cart Abandonment

  • Cart Purchase

  • Newsletter Subscribe

  • Newsletter Unsubscribe

  • Page View

  • Product View

  • Site Search

  • Customer Login

  • Customer Logout

  • Customer Registration

  • Add Item to Wishlist


The Buzzi integration for IBM WCA, including the Magento extension is offered as a monthly license. Please contact us and we'll provide you with a quote based on your specific requirements.

Our standard solution includes:

  • Magento 1.x and 2.x CE/EE Extension & Updates
  • IBM Watson Campaign Automation Connector
  • Unlimited Transactions
  • Buzzi Data Exchange Dashboard
  • Guided Project Kickoff & Technical Consultation
  • Direct Access to Implementation Support Staff
  • Post Go-Live Phone Support (30 Days)
  • Email Support from Swarming Technology

Available Add-Ons:

  • Magento and connector customization. Please contact Swarming Technology for a quote.

Ready to get started?

For more information or for a demonstration of our Magento integration for IBM Watson Campaign Automation, please give us a call at (888) 855-8632 or click the link below.

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