To DIY Your Website or Hire a Professional
If you’re looking to build an online business, it is an important decision to make. One of the first things to consider is the value of your time. If you have a strong desire to learn how to code and refine the art of design, then it may be worth it to DIY your website. However, if you’re not the tech-savvy person and have no desire to become one, it’s probably in your best interest to hire a professional.
With the advancement of technology, there are a lot of WYSIWYG (What You See Is What You Get) editors with drag and drop features that can allow you to easily create a basic website. However, your website will be just that: basic.
Have you considered that your website is a direct reflection of your brand? A brand is built on your customer’s perceptions. If your website looks polished, people will believe that your business is polished. So if design isn’t your forte, you may be better off leaving it to the professionals.
More than just appearance though, your website also has to function. When selling a product online, there are many functions your site has to do. Hence, building an e-commerce site is more complex than a basic blog or informative site. You have security risks and vulnerabilities with payments and processing, databases and more. It certainly isn’t the easiest to implement if you’re just starting to learn basic HTML. It takes time to refine and learn about all the components that go into the site: design, search engine optimization, accessibility, page load speed, etc to name a few. Do you have the time to learn about them? If not, then I’d highly recommend hiring a professional or agency who are experts in those areas.
Lastly, did you seek out a professional and receive quotes higher than you expected? If the answer is yes, then recognize the value of what growing your business is worth. Without a site, you are limited to your store’s hours. But an online business is open 24 hours a day, 7 days a week. Yes, the initial cost upfront to create it may seem like a pretty penny to pay for. However, if you were to look at it as an investment, know that the money spent can be money earned back. Plus, your website, professionally paid for, can make you more money over time than what you’re spending to build it.
Did you know the Nike logo was commissioned for only $35? The brand today, makes millions. Regardless, the point is not on the money spent but rather the simple idea that the founder hired someone else to do the job for them. It saved him time. He knew he could get better results, faster if he hired someone else.
Essentially, the founder’s time was worth more than trying to figure something out of his genius zone. He focused on doing what he was good at and provided an opportunity for someone else to do what they are good at.
Still not convinced? Say you go the DIY route. If you get half-way through your project and realize you may have bit off more than you can chew, you are then faced with a decision:
- To stop altogether, which results in an unfinished site
- Continue to spend your time trying to solve the problem
- Reach out to others, perhaps a professional for help
In some cases, asking the professional for help may cost more in the end as they have to find and correct your mistakes versus asking them do it right off the bat. Not to mention, how much time you spent trying to figure it out prior. Was it worth it?
We certainly hope that this helps you decide on whether or not to DIY your website. If you are looking to hire a professional, Swarming Technology would love the opportunity to work with you. Simply send us a message!