Enabling Push Notifications to Drive Results

One of the biggest drivers of online conversions is the ability to stay top-of-mind with your customers. While there are a bevy of marketing tools e-commerce sites use to market their business, many are either too costly to implement and maintain or too cumbersome to quickly deliver. With web push notifications, however, there are a number of robust and cost-effective tools that can be leveraged to provide merchants with a proactive way to keep in touch with their customers.

Example of how notification prompt appears.

Web push notifications are notifications that can be sent to a user via desktop and mobile web browsers. These are alert-style messages that slide in at the top or bottom right-hand corner of the desktop screen (depending on the operating system) or appear on a mobile device in a manner nearly identical to push notifications delivered from native apps. Web push notifications are delivered to a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on the website.

Example of Push Notification on a Mac desktop.

Whether you’re planning to launch a new product or service or promote an upcoming sale, web push notifications are a great way to share information with your customers. Studies have shown that push notifications are 3000% more effective at reaching customers than a standard email. Whereas email campaigns and newsletters require graphic design skills to create, web push notifications are incredibly simple to create and manage. They’re a simple, relevant, tailored marketing solution that helps drive more customers to your e-commerce site. If you’d like to learn more about getting push notifications set up, reach out to Swarming today!